My Story
From Notion consulting to Chief Agentic Officer.
I started Notionalize in 2020 with a simple idea: businesses don't need more tools — they need someone who understands how work actually flows. Five years and 100+ companies later, that belief hasn't changed. The tools got smarter, the problems got bigger, but the approach stayed the same: embed, build, train, leave it better than I found it.
“The best system is the one your team actually uses. Everything I build is designed to last long after I leave.”
The Journey
2020
2020
The Beginning
Founded Notionalize. Started helping businesses build operational systems in Notion — one workspace at a time. Quickly realized most companies didn't need more tools. They needed someone who understood how work actually flows.
2021–22
2021–22
Scaling the Pattern
Crossed 100+ clients. Began seeing the same broken patterns everywhere — agencies drowning in manual processes, founders duct-taping tools together, teams resistant to systems nobody trained them on. Started going deeper than just building — teaching, documenting, embedding.
2023
2023
From Systems to Transformation
Shifted from project-based consulting to long-term operational transformation. Stopped handing off systems and started staying — sitting in meetings, training teams, writing SOPs, and making sure everything stuck. 300+ system implementations and counting.
2024
2024
Building Products
Launched Client Facing Portals — a SaaS platform born from seeing every agency struggle with the same client communication problem. Turned years of consulting patterns into software. AI went from a side interest to the center of everything I build.
2025
2025
Chief Agentic Officer
Founded Zite Consulting. Coined the role I'd already been playing for years. Now I embed into companies as their fractional CAO — architecting AI-native operations, building agentic workflows, and creating the systems infrastructure that lets teams do 10x more with the same headcount.
Currently
- Building AI-powered client reporting for a 40-person agencyActive
- Architecting agentic workflows for a logistics companyActive
- New features for Client Facing PortalsShipping
- SOPs for a fintech company's operations teamWriting
On YouTube
@iamjuliusalba
AI agents, ops breakdowns, and behind-the-scenes builds.
Want to see how I work? View my work
Or just say hi — julius@notionalize.com